Troy Oraine Williamson, Stylist & Fashion Designer, a former dancer (he’s worked for Beyonce, MTV and X-Factor), turned entrepreneur, started Tribe Nine Studios after a brainwave moment in the Big Apple, while working at M5, a multi-branded luxury sportswear showroom. It was the amalgamation of his fashion, photography and design experience that drove him to conceptualise Tribe Nine, a multi-functional branding and design agency.
Photography by Dash Productions
PANACHE: Stop! You worked for Beyonce…. BEY! Do tell us more?
Troy: (Laughs) Yeah, back in my deep dancing days. Performed Sweet Dreams with her on her Beyonce Experience Tour in O2 Arena, London. Before moving to Jamaica, I worked for twelve years as a commercial dancer, which included music videos, commercials, theatre, road shows and TV.
The London native said, “New York is all about hustling. Some people had three to four jobs so what made me different? Moving back to London I couldn’t find anything that gave me the same drive to go to work as the showroom though, that’s when I thought Tribe Nine has to be that!”
The Jamaica-born designer envisioned that he could create a marketplace for a new, unapologetic brand. ”I named the company Tribe Nine because I am a ‘tribalist’, I know it’s not a word but, that is what I am! I feel that collectively we are strong, so I set out to create a space where visionaries can express freely. The number nine represents my favourite creative disciplines.”
PANACHE: “The number nine represents my favourite creative disciplines.“… Explain
Troy: Photography, Illustration, Video, Music, Web Design, Motion Graphics, Writing, Dance, Theatre – see why I don’t spell them out. The number nine also connects me with the universe.
PANACHE: Do you have any events/fashion shows planned for later in the year?
Troy: My focus is really on designing a custom line, not really focused on creating a collection so much. I want each piece I create to have the personality of the person wearing it. However, I am the creative producer of Yello’s Fashion Directory, (I took over from my dear friend and business partner Dexter Pottinger) so maybe I can show a capsule collection there.
All Tribe Nine products are lovingly handmade in Jamaica.
Instagram: @tribeninestudios or @iamtroyoraine
Facebook: Tribe Nine Studios