Introducing Tribe Nine by Troy Oraine Williamson

Troy Oraine Williamson, Stylist & Fashion Designer, a former dancer (he’s worked for Beyonce, MTV and X-Factor), turned entrepreneur, started Tribe Nine Studios after a brainwave moment in the Big Apple, while working at M5, a multi-branded luxury sportswear showroom. It was the amalgamation of his fashion, photography and design experience that drove him to conceptualise Tribe Nine, a multi-functional branding and design agency.

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Photography by Dash Productions

PANACHE: Stop! You worked for Beyonce…. BEY! Do tell us more?
Troy: (Laughs) Yeah, back in my deep dancing days. Performed Sweet Dreams with her on her Beyonce Experience Tour in O2 Arena, London. Before moving to Jamaica, I worked for twelve years as a commercial dancer, which included music videos, commercials, theatre, road shows and TV.

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The London native said, “New York is all about hustling. Some people had three to four jobs so what made me different? Moving back to London I couldn’t find anything that gave me the same drive to go to work as the showroom though, that’s when I thought Tribe Nine has to be that!”

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The Jamaica-born designer envisioned that he could create a marketplace for a new, unapologetic brand. ”I named the company Tribe Nine because I am a ‘tribalist’, I know it’s not a word but, that is what I am! I feel that collectively we are strong, so I set out to create a space where visionaries can express freely. The number nine represents my favourite creative disciplines.”

PANACHE: “The number nine represents my favourite creative disciplines.“… Explain
Troy: Photography, Illustration, Video, Music, Web Design, Motion Graphics, Writing, Dance, Theatre – see why I don’t spell them out. The number nine also connects me with the universe.

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PANACHE: Do you have any events/fashion shows planned for later in the year?
Troy: My focus is really on designing a custom line, not really focused on creating a collection so much. I want each piece I create to have the personality of the person wearing it. However, I am the creative producer of Yello’s Fashion Directory, (I took over from my dear friend and business partner Dexter Pottinger) so maybe I can show a capsule collection there.

All Tribe Nine products are lovingly handmade in Jamaica.

Email: troy@tribenine.co
Website: http://www.tribeninestudios.co
Instagram: @tribeninestudios or @iamtroyoraine
Facebook: Tribe Nine Studios

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