On the Caribbean island of St. Lucia, in the shadows of the Pitons, surrounded by waterfalls and rainforests, there is a place called Choiseul that epitomizes an authentically natural way of life. A place where life simply is natural and not a goal to which people aspire. Where, day-to-day, people are connected to the earth’s bounty and nature’s inherent beauty. This is natural beauty. This is the spirit of CHOISELLE.
FOUNDER’S STORY
As a young model in New York City, Nydia Norville quickly discovered the toll that urban living can take on our skin – and spirit.
Seeking a solution to chronically dry and troubled skin, brought on by the frantic pace of city dwelling, she found that the remedies recommended to her featured lengthy lists of synthetic ingredients and chemicals not found in nature and only seemed to exacerbate her concerns. At the other end of the spectrum, the more natural “back to the earth” alternatives left much to be desired, aesthetically speaking, and didn’t appeal to her modern sensibilities and appreciation for understated elegance.
Thus began her journey of discovery into the potent powers of natural botanicals and a passion for formulating nature-based skincare solutions that were, at once, effective, aesthetically pleasing and elegantly packaged.
THE SKINCARE
“Match the Nature of your skin with Nature.”
Choiselle skin care is deliberately formulated to eliminate the need for harmful chemicals and synthetic fragrances that aren’t compatible with our skin’s nature.
At the heart of each formula is a bounty of vitamin and nutrient-rich botanicals, oils and plant butter with intensive reparative, protective and restorative capabilities. Because our skin care is brimming with deeply hydrating, moisturizing and nutrient-rich ingredients, a little goes a long way and provides long-lasting benefits even after bathing and showering.
Water-Free
Formulating without water means that we can stabilize and preserve our all natural formulas without the use of harmful parabens.
Organic Ingredients
Wherever possible, Choiselle uses certified organic, skin compatible ingredients to assure the highest level of purity and efficacy.
All Natural Fragrances
Only pure essential oils are used to fragrance our formulas. These extraordinary compounds- volatile molecules that are the life force of the plants, have incredible healing powers in addition to balancing emotions and lifting the spirit.|P
PANACHE Magazine 